Competing on value
Medical Entomology and ZoologyPublished 22 April 1991
Mack Hanan, Peter D. Karp
Citations41
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Abstract
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation
Keywords
Business, Management and Accounting