Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns

Abstract

A casual model of ecologically concerned consumers is analyzed by the LISREL approach. Demographic, socioeconomic, cultural, personality, and attitudinal variables are specified to predict five different patterns of ecologically responsible consumption. The results suggest that each behavioral pattern has its own cluster of predictors, although the ecologically concerned consumer belongs to the upper social classes. The results presented can provide a foundation for market segmentation strategies and for educational programs of policy makers.