Interdisciplinary study of service: Some progress, some prospects

Abstract

The organizational dynamics surrounding the production and consumption of services has been a recent focus of study in both the organizational behavior (OB) and marketing literatures. The two literatures have addressed many common issues, given that production and marketing activities are often interwined within service organizations. This article identifies those points where the literatures converge in their thinking and presents some issues in service that require interdisciplinary study.