The Interface between Quality of Life and Marketing: A Theoretical Framework
Generate an AI Snapshot to get a quick, structured summary of this paper.
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
An attempt is made in this conceptual paper to review selected marketing research in QOL, introduce a theoretical framework which synthesizes QOL constructs, and suggest possible measurements of those Q OL constructs.
Abstract
Marketing scholars are becoming more concerned with the impact of their discipline on the development of human well-being. The study of quality-of-life (QOL) is a means to that end. The marketing effort in QOL research has been unsystematic and fragmented. An attempt is made in this conceptual paper to (1) review selected marketing research in QOL, (2) introduce a theoretical framework which synthesizes QOL constructs, and (3) suggest possible measurements of those QOL constructs.