Problems and Strategies in Services Marketing
Journal of MarketingPublished 1 January 1985
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
Citations1,141
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.
Keywords
Social SciencesBusiness, Management and Accounting