Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
Industrial Marketing ManagementPublished 13 September 2005
Allard C.R. van Riel, Charles Pahud de Mortanges, Sandra Streukens
Citations225
SJR quartileQ1
SJR score2.62
SNIP1.96
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Social SciencesBusiness, Management and Accounting
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