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Rejecting Superior New Technologies

Palgrave Macmillan UK eBooksPublished 1 January 1998
Arch G. Woodside
DOI10.1007/978-1-349-14089-3_7
Source URL
Citations3

TL;DR

The authors have so little information on the outside, on markets, on customers that nothing — as many people have learned the hard way — is changing faster than distribution channels.

Abstract

We have so little information on the outside, on markets, on customers. Nothing — as many people have learned the hard way — is changing faster than distribution channels. (Drucker, 1994)

Keywords

Decision SciencesBusiness, Management and AccountingEngineering