Psychological Factors in Predicting Product Choice
Journal of MarketingPublished 1 April 1962
Ralph Westfall
Citations75
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Although many research studies have identified different product images, very few have identified the consumer personalities attracted to different product images. The author of the present study attempts to find consumer personality differences among owners of convertible, compact, and standard cars.
Keywords
Business, Management and Accounting