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Memory modulates color appearance

Nature NeurosciencePublished 15 October 2006
Thorsten Hansen, Maria Olkkonen, Sebastian Walter, Karl R. Gegenfurtner
Citations500
SJR quartileQ1
SJR score11.20
SNIP4.70

TL;DR

The results show that color sensations are not determined by the incoming sensory data alone, but are significantly modulated by high-level visual memory.

Abstract

We asked human observers to adjust the color of natural fruit objects until they appeared achromatic. The objects were generally perceived to be gray when their color was shifted away from the observers' gray point in a direction opposite to the typical color of the fruit. These results show that color sensations are not determined by the incoming sensory data alone, but are significantly modulated by high-level visual memory.

Keywords

PsychologyNeurosciencePhysics and Astronomy