Markenloyalität durch Markenpersönlichkeit
Marketing ZFPPublished 1 January 2001
Frank Hüber, Andreas Herrmann, Michaela Weis
Citations18
SJR quartileQ4
SJR score0.17
SNIP0.22
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Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Keywords
Business, Management and Accounting