Research Design: Qualitative and Quantitative Approaches
Journal of Marketing ResearchPublished 1 May 1996
R. Dale Wilson, John W. Creswell
Citations7,123
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing
Keywords
Psychology