The Socioeconomic Consequences of the Franchise System of Distribution
Journal of MarketingPublished 1 July 1972
Shelby D. Hunt
Citations80
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The author explores and evaluates both the functional and dysfunctional consequences of a system of distribution which accounts for approximately 25% of total consumer goods’ expenditures in the United States.
Keywords
Economics, Econometrics and FinanceArts and HumanitiesBusiness, Management and Accounting