TOWARD A LIMITED RATIONALITY PERSPECTIVE OF MANAGERIAL MEDIA SELECTION IN ORGANIZATIONS.
Academy of Management ProceedingsPublished 1 August 1993
Dennis P. Bozeman
Citations4
SJR score0.14
SNIP0.05
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Abstract
A review of the literatures for the media richness and social influence models of media choice finds each limited in explicating managerial media selection. A limited rationality model, based upon a synthesis and integration of the two models, is proposed as a more comprehensive and descriptive approach to media selection.
Keywords
PsychologySocial Sciences