Successful product development: lessons from American and British firms
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Abstract
Introduction - Arthur Francis, Series Editor Foreward - Dr Alan Sugar (Chairman and Chief Executive, Amstrad PLC) Acknowledgements 1. Background to the Study 2. Product Development: The Strategic Choices 3. How High Achievers Manage Product Change 4. Top Management's Contribution 5. Using Teamwork to Complete Developments 6. Effective Product Improvement Practice 7. Effective New Product Development Practice 8. Managing Product Changes in Multi-Business Firms 9. Conclusions: Critical Findings and Outstanding Questions Appendix I: Method of Approaching Firms and Interview Schedule Appendix II: Management Checklist Appendix III: Additional Reading Notes Index.