Winning in the aftermarket
Harvard business reviewPublished 1 January 2006
Morris A. Cohen, Narendra Agrawal, Vipul Agrawal
Citations371
SJR quartileQ2
SJR score0.55
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Abstract
Companies realize the importance of providing spare parts and after-sales services, but most could make far more money in the aftermarket than they do. Here's how.
Keywords
Decision SciencesBusiness, Management and Accounting