Activation Research: Psychobiological Approaches in Consumer Research
Journal of Consumer ResearchPublished 1 March 1979
Werner Kroeber-Riel
Citations261
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Activation Research: Psychobiological Approaches in Consumer Research Get access Werner Kroeber-Riel Werner Kroeber-Riel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 4, March 1979, Pages 240–250, https://doi.org/10.1086/208736 Published: 01 March 1979 Article history Received: 01 March 1978 Revision received: 01 October 1978 Published: 01 March 1979
Keywords
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