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Consumer Acceptance and Willingness to Pay for Genetically Modified Vegetable Oil and Salmon: A Multiple-Country Assessment

MOspace Institutional Repository (University of Missouri)Published 1 January 2002Open access
Wen S. Chern, Kyrre Rickertsen, Nobuhiro Tsuboi, Tsu‐Tan Fu
Citations164
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TL;DR

The survey results reveal that there are notable differences in the attitude and perception of GM foods across these countries, including Japan, Norway, Taiwan, and the United States.

Abstract

The objective of this paper is to estimate the consumer willingness to pay (WTP) for selected genetically modified (GM) foods in Japan, Norway, Taiwan, and the United States. Our survey results reveal that there are notable differences in the attitude and perception of GM foods across these countries. Consumers are willing to pay substantial premiums for non-GM foods (vegetable oil and salmon) in order to avoid GM counterparts. These premiums may exceed 50% of the discounted prices of GM foods.

Keywords

Agricultural and Biological SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting