Collinearity, Power, and Interpretation of Multiple Regression Analysis
Journal of Marketing ResearchPublished 1 August 1991
Charlotte H. Mason, William D. Perreault
Citations1,081
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Multiple regression analysis is one of the most widely used statistical procedures for both scholarly and applied marketing research. Yet, correlated predictor variables—and potential collinearity ...
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