Market‐Entry Approaches for the Pacific Rim
Journal of Business StrategyPublished 1 February 1990
Mike Van Horn
Citations5
SJR quartileQ1
SJR score0.91
SNIP1.07
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Abstract
Small and midsize U.S. firms have adopted unorthodox but effective methods to sell their products and services overseas. Larger companies can do well to emulate the tactics used by these firms to identify and enter Asian markets.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting