Using Background Music to Affect the Behavior of Supermarket Shoppers
Journal of MarketingPublished 1 July 1982
Ronald E. Milliman
Citations459
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
Keywords
Business, Management and AccountingEngineering
Industrial ManagementMUSIC WHILE YOU WORK
32 Citations1974Dave Grayston
Ground music has become so much a part of their lives that the authors often don't even notice when it is being played, and that, paradoxically, is exactly the way it should be.