The A<sup>2</sup>SC<sup>2</sup>Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Journal of Consumer ResearchPublished 1 March 2004
Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming, John Godek
Citations175
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a brand mediates the influence of attitudes and attitude strength on choice.
Keywords
Social SciencesBusiness, Management and Accounting
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