Unveiling facebook
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TL;DR
A large-scale measurement study of the usage characteristics of online social network based applications and the existence of 'communities', with high degree of interaction within a community and limited interaction outside the community finds that a small fraction of users account for the majority of activity within the context of Facebook applications.
Abstract
Online social networking sites such as Facebook and MySpace have become increasingly popular, with close to 500 million users as of August 2008. The introduction of the Facebook Developer Platform and OpenSocial allows third-party developers to launch their own applications for the existing massive user base. The viral growth of these social applications can potentially influence how content is produced and consumed in the future Internet.
