SEIZING COMPETITIVE INITIATIVE
Journal of Business StrategyPublished 1 January 1982
Ian C. MacMillan
Citations83
SJR quartileQ1
SJR score0.91
SNIP1.07
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Abstract
To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic initiative in the face of countermoves by your opponent.
Keywords
Business, Management and AccountingEngineering
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