Visualization strategies and tools for enhancing customer relationship management
Communications of the ACMPublished 1 November 2004
Shobha Ganapathy, C. Ranganathan, Balaji Sankaranarayanan
Citations48
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
Web sites that make it too cumbersome for customers to search and purchase products online will never enjoy a competitive edge, thanks to many visualization tools and techniques available that may be just what the customers' ordered.
Abstract
Web sites that make it too cumbersome for customers to search and purchase products online will never enjoy a competitive edge. Fortunately, there are many visualization tools and techniques available that may be just what the customers' ordered.
Keywords
Business, Management and Accounting
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