The impact of colour on Website appeal and users’ cognitive processes
DisplaysPublished 14 December 2010
Nathalie Bonnardel, Annie Piolat, Ludovic Le Bigot
Citations201
SJR quartileQ2
SJR score0.67
SNIP1.33
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TL;DR
Results showed that colours were a determining factor in the way that users interacted with the Website, and their influence was also observed afterwards, when users were asked to exploit the information they had gleaned from the Website.
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