Screen: Essays on Graphic Design, New Media, and Visual Culture
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Abstract
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and LA Times.The essays collected here decode technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from earlier publications along with more than twenty others on a variety of topics including avatars, the cult of scratchy, television, sex on screen, and more.Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to world of design today will not find a better or more approachable book on subject.