login

What passes as a rigorous case study?

Strategic Management JournalPublished 19 September 2008Open access
Michael Gibbert, Winfried Ruigrok, Barbara Wicki
Citations1,850
View PDF

TL;DR

Investigating the methodological sophistication of case studies as a tool for generating and testing theory by analyzing case studies published during the period 1995-2000 in 10 influential management journals finds that case studies emphasized external validity at the expense of the more fundamental quality measures, internal and construct validity.

Abstract

Abstract This article investigates the methodological sophistication of case studies as a tool for generating and testing theory by analyzing case studies published during the period 1995–2000 in 10 influential management journals. We find that case studies emphasized external validity at the expense of the two more fundamental quality measures, internal and construct validity. Comparing case studies published in the three highest‐ranking journals with the other seven, we reveal strategies that may be useful for authors wishing to conduct methodologically rigorous case study research. Copyright © 2008 John Wiley & Sons, Ltd.

Keywords

Business, Management and Accounting