Quality, Price, Advertising, and Published Quality Ratings
Journal of Consumer ResearchPublished 1 March 1983
Robert B. Archibald, Clyde A. Haulman, Carlisle E. Moody
Citations131
SJR quartileQ1
SJR score8.56
SNIP3.32
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
Journal of Political EconomyThe Role of Market Forces in Assuring Contractual Performance
3,695 Citations1981Benjamin Klein, Keith B. Leffler
Journal of Political EconomyA Model of Advertising and Product Quality
444 Citations1978Richard Schmalensee
Journal of Political EconomyModels of Market Organization with Imperfect Information: A Survey
430 Citations1973Michael Rothschild
Journal of Economic LiteratureThe effect of advertising on competition: a survey
306 Citations1979William S. Comanor, Thomas A. Wilson
Journal of Consumer ResearchConsumer Search and Public Policy
162 Citations1981Howard Beales, Michael B. Mazis +2 more
Journal of the American Statistical AssociationOn an Index of Quality Change
105 Citations1961Irma Adelman, Zvi Griliches
The Journal of BusinessThe Economics of Consumer Information Acquisition
66 Citations1980Louis L. Wilde