An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites

Abstract

Abstract This study evaluates 60,648 consumer ratings and comments from an online distribution site to explore what factors drive consumer ratings of hotels. Ratings assigned by travelers were combined with words used in their comments to bring to light the most frequent commendations and concerns mentioned when rating hotels. Specifically, the study yields information as to the most frequently used words, as well as the pattern of word usage with either high or low guest ratings. It also explores word choices of guests scoring hotels at lower ratings versus higher ratings. Implications of the differences in word choice are discussed. The results of this study will help hotel management in allocating resources to improve ratings and guest comments. Keywords: HotelratingcommentInternetDBPMExpedia