Price Forecasting and Strategic Planning: The Case of Petrochemicals
Journal of Marketing ResearchPublished 1 February 1975
Robert B. Stobaugh, Phillip L. Townsend
Citations56
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Consistent declines in “value added” by manufacturers of petrochemicals (for which price is used as a proxy) is caused by the competitive factors of number of manufacturers and product standardization and the technological factors of production experience and static scale. These relationships imply strategic options available in the pricing of petrochemicals.
Keywords
Decision SciencesBusiness, Management and Accounting