Netnography: Doing Ethnographic Research Online
International Journal of AdvertisingPublished 1 January 2010
Stephanie O’Donohoe
Citations1,997
SJR quartileQ1
SJR score2.91
SNIP2.57
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Abstract
(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.
Keywords
Social SciencesArts and HumanitiesComputer Science