Interest in News and Politics—or Situational Determinants? Why People Watch the News
Journal of Broadcasting & Electronic MediaPublished 31 August 2011
Anke Wonneberger, Klaus Schoenbach, Lex van Meurs
Citations60
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Abstract
This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.
Keywords
Social SciencesArts and Humanities
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