Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
Journal of RetailingPublished 28 November 2012Open access
Madhubalan Viswanathan, Ujwal Kayandé
Citations73
SJR quartileQ1
SJR score4.20
SNIP2.97
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Abstract
Common method bias is a potentially serious methodological problem in research in marketing. Several statistical remedies have been proposed in the literature, and used by academic researchers. MacKenzie and Podsakoff (2012) identify the causes of common
Keywords
Business, Management and Accounting
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