Analysis of cultural sights attractiveness for tourism
The Tourist ReviewPublished 1 April 1984
Michal Polácek, Rudolf Aroch
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Abstract
The commercial practice of tourism avails itself of a whole range of classical methods of research into market, its dispersion and trends, starting with statistics and ending up with public opinion polls. The pattern and volume of tourism demand as well as its principal trends may be compared on the basis of international statistics that are more or less uniform. However, not even more detailed statistical observations are adequate for the formulation of long‐term marketing strategy of the given country.
Keywords
Social Sciences