Wireless Advertising Messaging: Legal Analysis and Public Policy Issues
Journal of Public Policy & MarketingPublished 1 April 2003
Ross D. Petty
Citations59
SJR quartileQ1
SJR score2.52
SNIP1.44
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Abstract
Wireless advertising messaging is a newly developing form of advertising in the United States that includes short text messages sent to cellular telephones, personal data assistants, and other wireless devices. This article examines the legal and public policy issues raised by this novel form of advertising.
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Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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