Disruption: overturning conventions and shaking up the marketplace
Choice Reviews OnlinePublished 1 May 1997
Jean‐Marie Dru
Citations59
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Abstract
THE ROAD TO DISRUPTION. Retrospective. Discontinuity. THE DISRUPTION DISCIPLINE. Disruption. Convention. Vision. DISRUPTION IN PRACTICE. Disruption Methodology. Disruption Sources. DISRUPTION AND THE ROAD AHEAD. Disruption in the Information Age. Disruption and the Role of the Agency. Disruption Web Site. Acknowledgements. Bibliography. Advertising Campaigns. Index.
Keywords
Business, Management and Accounting