Developing sustainable rural tourism evaluation indicators

Abstract

ABSTRACT This study is to develop indicators that measure sustainable rural tourism development within a sustainable framework. It was conducted via a Delphi technique and the analytical hierarchy process method. After three rounds of discussions, the panel members reached consensus on a set of 33 indicators with four dimensions. This set of community‐based rural tourism development indicators can serve as a starting point for devising a set of indicators at the local and regional level in order to be useful rural tourism sector manager and administrators. The selected indicators are measureable, demand driven and practical to show the real performance in rural destination. Copyright © 2010 John Wiley & Sons, Ltd.