Reassessing Wholesaler Marketing Strategies: The Role of Travel Research
Journal of Travel ResearchPublished 1 January 1987
William E. Kent, Robert A. Meyer, Thomas M. Reddam
Citations9
SJR quartileQ1
SJR score3.10
SNIP3.31
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Abstract
As tour package sales by travel agents increase, tour wholesalers are becoming more important in the travel marketplace. This article reports the results of two mail surveys and a series of follow-up personal interviews. The results indicate that travel agents' purchases are based on the wholesaler's reputation for reliability, quality, and service. Factors which travel agents perceive as influencing clients' purchases are also reported.
Keywords
Business, Management and Accounting