An Analysis of the Best Online Rates for Hotels in China
Journal of Hospitality Marketing & ManagementPublished 9 October 2009
Sabrina Hui, Rob Law, Qiang Ye
Citations17
SJR quartileQ1
SJR score3.21
SNIP2.97
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This study investigated the differences of the best hotel room rates offered by different online distribution channels in mainland China, one of the most promising tourism markets. The room rates of 35 hotels in Guangzhou, Shanghai, and Beijing, which represent the three largest cities in China, on four direct and indirect online channels, were analyzed. In addition to the hotels' own websites, the websites of local, national, and regional online travel agencies were examined. Empirical findings revealed that the local travel agency websites generally offered the lowest rates for upscale and luxury hotels, while the national online travel agency offered the overall best rate for midpriced hotels. In contrast, the hotels' own websites were one of the most expensive channels.
Keywords
Social SciencesBusiness, Management and Accounting
Management SciencePrice Dispersion and Differentiation in Online Travel: An Empirical Investigation
504 Citations2002Eric K. Clemons, Il-Horn Hann +1 more
It is found that different OTAs offer tickets with substantially different prices and characteristics when given the same customer request, suggesting the presence of both price dispersion and product differentiation in the online travel market.
Journal of the Academy of Marketing ScienceWhat Attracts Customers to Online Stores, and What Keeps Them Coming Back?
456 Citations2002David J. Reibstein
Tourism ManagementDeterminants of Chinese hotel customers’ e-satisfaction and purchase intentions
222 Citations2005Woo Gon Kim, Xiaojing Ma +1 more
Journal of Hospitality & Tourism ResearchImportance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers
193 Citations2006Rob Law, Cathy H.C. Hsu
Empirical evidence indicates that there was no significant difference in most of the included dimensions and attributes between these two groups of users, including online browsers who only search for information and online purchasers who have made online bookings.
International Journal of Hospitality ManagementAn evaluation methodology for hotel electronic channels of distribution
168 Citations2004Peter O’Connor, Andrew J. Frew
This study, combining both qualitative and quantitative approaches through a Delphi study, explored expert opinion on the key factors involved and revealed that operational and performance factors should be of prime consideration in the adoption process.
Management DecisionDifferential pricing and segmentation on the Internet: the case of hotels
113 Citations2001Rama Yelkur, Maria Manuela Nêveda DaCosta
The paper addresses differential pricing in business‐to‐consumer electronic commerce, in particular differential pricing for hotel services sold on the Internet, with a special emphasis on differential pricing, customer loyalty and segmentation.
International Journal of Hospitality ManagementAnalysing the online pricing practices of hotels in Hong Kong
100 Citations2004Angie Tso, Rob Law
International Journal of Contemporary Hospitality ManagementWhere to find the lowest hotel room rates on the internet? The case of Hong Kong
81 Citations2007Rob Law, Ivy Chan +1 more
Information Processing & ManagementMeasuring user perceptions of Web site reputation
68 Citations2003Elaine G. Toms, Adam Taves
In this study, a search tool, TOPIC, is compared with three other widely used tools that retrieve information from the Web: AltaVista, Google, and Lycos and insight is gained into which search tools are outputting reputable sites for Web users.
International Journal of Hospitality ManagementExotic reservations—Low-price guarantees
41 Citations2007Steven A. Carvell, Daniel C. Quan
Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University)Why Customers Shop Around: A Comparison of Hotel Room Rates and Availability across Booking Channels
29 Citations2005Gary M. Thompson, Alexandra Failmezger
Asia Pacific Journal of Tourism ResearchHow do travelers find their travel and hotel websites?
28 Citations2006Rob Law, Truman Huang
EmpiricaPricing Behavior on the WEB: Evidence from Online Travel Agencies
26 Citations2003Erik E. Lehmann
Information Technology & TourismAN INVESTIGATION OF CONSISTENT RATES ACROSS SWISS HOTELS' DIRECT CHANNELS
22 Citations2006Jamie Murphy, Roland Schegg +1 more
Price variations of over 200% - for the same room at the same date - across a hotel's direct online and offline channels serve as a wake-up call for hoteliers to review their pricing and procedures for communicating this pricing.
Internet Distribution of European Travel and Tourism Services - the Market, Transportation, Accommodation and Package Tours
20 Citations1999Carl H. Marcussen
Front Office: Procedures, Social Skills, Yield And Management
17 Citations2009Peter M Abbott, Sue Lewry