Using and fixing biased rating schemes
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TL;DR
The online experience differs from the equivalent offline (face-to-face) experience as Internet users cannot depend on all five senses to make decisions and web sites can mask deficiencies in the rated object or mislead users to believe that the ratings they provide are reliable through well designed web pages and features.
Abstract
research-article Share on Using and fixing biased rating schemes Author: Robin S. Poston University of Memphis in Memphis, Tennessee. University of Memphis in Memphis, Tennessee.View Profile Authors Info & Claims Communications of the ACMVolume 51Issue 9September 2008pp 105–109https://doi.org/10.1145/1378727.1389969Published:01 September 2008Publication History 6citation463DownloadsMetricsTotal Citations6Total Downloads463Last 12 Months1Last 6 weeks0 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access
