Social media in branding: Fulfilling a need
Journal of Brand ManagementPublished 15 April 2011
Jack Yan
Citations174
SJR quartileQ1
SJR score1.51
SNIP1.89
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Abstract
The author, who has worked on the Internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding.
Keywords
Social SciencesBusiness, Management and Accounting
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