Subjective Construal, Social Inference, and Human Misunderstanding

Abstract

This chapter examines social psychological implications of human subjectivity—implications of the fact, and perhaps more importantly the insight, that people are governed not by the passive reception and recognition of some invariant objective reality, but by their own subjective representations and constructions of the events that unfold around them. The history of the subjective-objective distinction, first in some traditional theoretical and methodological concerns of social psychology, and then human motivation are discussed in this chapter. Social cognition, a research area that has held center stage in the field for most of the past two decades is expalined. The particular focus will be the problem of situational construal and its contribution to the difficulties of predicting social actions and making inferences or attributions about social actors. Construal processes are variable and uncertain, and they contribute heavily to the variability and unpredictability of a wide range of social responses. The second and less familiar thesis, social perceivers, fail to recognize, or at least fail to make adequate inferential allowance for, these “vagaries” of construal. People characteristically make attributions and other social judgments, and decisions predicated on a kind of naive realism. The process of subjective construal is fundamental to psychological inquiry at all levels of analysis.