Attitude Toward The Site II: New Information
Journal of Advertising ResearchPublished 1 March 2002
Qimei Chen, Sandra J. Clifford, William D. Wells
Citations251
SJR quartileQ1
SJR score0.82
SNIP0.72
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Abstract
ABSTRACT Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents.
Keywords
Social SciencesComputer Science