Organizational analysis and information systems design: a road revisited
Journal of Business and Industrial MarketingPublished 28 October 2003
James M. Hulbert
Citations16
SJR quartileQ1
SJR score1.04
SNIP1.21
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Abstract
Looks retrospectively at an article written by the author and his colleagues in 1975 and contributed to the Journal of Business Research . Concludes that the article is still relevant today, where information systems are still an important topic in the field of marketing.
Keywords
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