Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program
Marketing Education ReviewPublished 1 July 2010
Concha R. Neeley, Kenneth S. Cherry
Citations14
SJR quartileQ2
SJR score0.46
SNIP0.90
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Abstract
This paper discusses an innovative applied learning project developed to build awareness and attract students to a new academic program in professional sales. The applied nature of the project allows students enrolled in an advanced selling course to actively participate in the selling process leading to internalization of the concepts presented in class.
Keywords
Social SciencesBusiness, Management and Accounting
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