The application of netnography in tourism studies
Annals of Tourism ResearchPublished 10 August 2014
Muchazondida Mkono, Kevin Markwell
Citations160
SJR quartileQ1
SJR score2.46
SNIP2.36
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Abstract
• Netnography remains underutilised. • Increasing publication of netnographic work. • Netnography commonly triangulated with other methods. • Lurker format is most popular. • Data are typically User-Generated-Content.
Keywords
Social SciencesBusiness, Management and Accounting
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