The impact of multichannel message inconsistency on verbal and nonverbal decoding behaviors

Abstract

This study examines the relative importance and specific nature of the nonverbal and verbal decoding behaviors that subjects use to respond to inconsistent messages. The results indicate not only that inconsistent messages have a greater impact on nonverbal than verbal decoding behaviors but that individuals responding to such messages behave in ways predicted by the double‐bind theory of communication. Decoding behaviors appear to pass through a three‐step sequence which moves from confusion and uncertainty to a high degree of deliberation and interest to expressions of displeasure, hostility, and withdrawal. These decoding behaviors are illustrated and their theoretical implications discussed.