Restaurants Can Find Gold Among Silver Hair:
Journal of Hospitality & Leisure MarketingPublished 11 June 1993
Bonnie J. Knutson, Mark Patton
Citations54
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Abstract
This article presents results from a study of 430 people, 55 years or older, about their eating out behaviors and their evaluation of the restaurant experience. Findings indicate that [1] the two strongest motivators for this segment to eat out are convenience and companionship, [2] nutrition and price are the dominant factors in menu selection, and [3] restaurants can improve service to this market.
Keywords
MedicineAgricultural and Biological SciencesBusiness, Management and Accounting