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Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Journal of Marketing ResearchPublished 1 February 1993
Shelby D. Hunt, Arturo Z. Vásquez‐Parraga
Citations275
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

Using an experimental design, the authors explore organizational consequences and ethical issues in salesforce supervision. The findings suggest that managers’ decisions to either discipline or rew...

Keywords

Social SciencesDecision SciencesBusiness, Management and Accounting