Museum and Performing Arts Marketing: A Climate of Change
The Journal of Arts Management Law and SocietyPublished 1 January 1998
Ruth Rentschler
Citations58
SJR quartileQ1
SJR score0.36
SNIP0.83
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Abstract
Abstract Although most arts organizations are nonprofit institutions, they are not nonmarket institutions. (DiMaggio 1985)
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Social SciencesArts and Humanities
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